Pay-per-click advertising is one of the quickest ways to get your clients’ products or services in front of potential customers and increase their ROI. However, building a PPC advertising campaign requires extensive knowledge of the Google Ads platform and expertise in keyword research, ad copy creation, and campaign optimization. Managing PPC campaigns can become a huge time commitment for small and medium business owners. One of the best ways to overcome this challenge is by offering a white label PPC service.
A white label PPC service involves outsourcing the work to a third party and then reselling it to your clients under your brand name. By offering a white label PPC service, you save time, resources, and overhead costs while still delivering high-quality digital marketing campaigns to your clients. Sounds intriguing, right? Let’s explore how to create a white label PPC service.
Set up a team and decide on the services you want to offer
Building a white label PPC service requires a team of experts with an in-depth knowledge of digital marketing and the Google Ads platform. You can either hire a team of professionals in-house, or you can outsource the work to a third-party provider.
Once you have your team in place, decide on the services you want to offer. Some of the common services in a white label PPC service include ad creation, keyword research, ad copywriting, campaign setup, landing page optimization, and ongoing campaign management.
Build your white label PPC service brand
Branding is essential for a white label PPC service. You should have a unique brand name and logo that differentiates you from your competitors. Also, build a website that showcases your services and highlights your specialization in white label PPC services.
Partner with a white label PPC service provider
Partnering with a white label PPC service provider is the most cost-effective way to establish your white label PPC service. By partnering with a provider, you can leverage their expertise and experience, and create a scalable and profitable business model.
Some of the best white label PPC service providers include Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads. When selecting a provider, choose one that offers a wide range of PPC services, has a good reputation, and a proven track record.
Offer the service to your clients
Once your white label PPC service is set up, it’s time to start offering it to your clients. You can target clients who are already running PPC campaigns or those who are looking to start one. You should differentiate your service from your competitors by highlighting your expertise in digital marketing, the quality of your PPC campaigns, and your ability to deliver measurable results.
To attract new clients, you should create a marketing strategy that includes social media advertising, email marketing, and content marketing. Content marketing, in particular, is essential for a white label PPC service as it showcases your expertise and knowledge in the industry.
Track results and optimize your campaigns
The final step in creating a successful white label PPC service is to track your campaign results and optimize them. You should use analytics tools to track conversions, click-through rates, and other metrics that determine the success of your campaigns. You should also conduct regular A/B testing to improve your campaigns and optimize them for better results.
Creating a white label PPC service can be a lucrative business opportunity for digital marketing agencies. Offering a white label PPC service saves time, resources, and improves profits, while still delivering high-quality campaigns to your clients. By following the steps outlined in this guide, you can create a successful white label PPC service and gain a competitive edge over your competitors. Remember to partner with a good white label PPC provider, build a strong brand, and market your services effectively. Lastly, track your results and optimize your campaigns regularly for better ROI.